"We wish to make children proud of our cultural heritage and diversity, while helping them bloom to their best."
We are Ridhima Goel and Dimpali Khattar.
We are best friends and co-founders at Tiber Taber. A friendship that began in design college and got stronger based on our value systems and thoughts led us to build Tiber Taber together. From the very start of things. we both individually knew that we would want to start a brand of our own (Blame It on the Baniya and Sindhi Genes).
With a survey project done in college, we realised that kidswear was a very interesting and challenging space. Back in 2013, it was a kidswear in India which was highly unorganised and no Indian brand had been able to be successful, this was exciting for us. Like I always say, we were young and foolish and jumped at all things risky and adventurous. So we started Tiber Taber with Ridhima’s cutest doodles and prints and my love for delivering the right fit. She did graphics and I did patterns and sizes. We kickstarted in a basement with 1 tailor and the two of us. That was an exciting start. Over years our roles evolved, Ridhima now looks after Business and Operations and Dimpali heads Product Design and Development. And all that falls in between and around running an organisation, we keep mutually learning and working our way through it.
Like any other business we thought about multiple multiple names! We knew we wanted a zing of Indi-Desi. Dimpali is from Udaipur Rajasthan and came up with the first cue – “Taber “ – Little Kids, in the local Marwari Dialect. We instantly added Tiber to it, just how a child gibberishly makes a rhyme out of everything. And that’s how it became “TIBER TABER”
Children’s ethnic wear is in fact a great engineering feat.
Childrens bodies are very different from adults. We researched on over 100+ kids of different age groups to understand their size, movement and posture at every age. Based on that we developed ergonomic functional clothing, which will allow the child to be. Play, jump, create a storm, spill and lick, climb and explore and what not! We make clothes to allow all of that -(Know how we do it)
Hence we can proudly say we create ethnic wear for children exactly as they love it!
Our workspace
We work out of a creative and vibrant office based out of Noida, Sector-7 (It is at a stone throw distance from Delhi).
